Fashion industries can also feel the global downturn. It is evident from the past that Indian fashion designers failed to attract Indian buyers except the creamy layers. Although the designer collections usually do good business abroad but the domestic buyers are always overlooked & neglected by the designers. But by the time designers have understood that its important to raise demand within the country as well. Therefore by keeping in mind the profile of average domestic customers the established designers tie up with retail chains to widen their base. That's a good sign we must say! These days we are aware of fashion & trends no doubt in that, but while tie up with retail brands like shopper's stop, west side or Levi's the designers should keep in mind the characteristics of young India. I mean we cant use the local street as ramp for god sake!
Its definitely a severe step taken by the established designers. In our country we cant see the style of Paris or Milan on street because its hard to find the right attire in budget. But with the ramp meets brand tie up we surely hope to have some awesome cloths at our retail stores which are not identically same (either in terms of material or in terms of design) with each other. Who knows may be next time you can see me in Tarun Tahiliani's outfit!
Cheers!
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