Fashion coronation...

Long categorized as conservative metropolis, at last we have found the burrow of emancipation after a long decade of revolution, to articulate our voice loud & clear. Kolkata is going to have its first ever FASHION WEEK! Top 35 models of the country will be sashaying down the ramp for designers of international repute like Bibi Russell, Ritu Kumar, Narendra Kumar, Mona Pali, Zubair Kirmani, Manoviraj Khosla, Sharbari Dutta, Abhishek Dutta, Anjana Bhargav, Marg and Dev R Nil, amongst others. No prize for guessing that it is going to be the ostentatious fashion gala, kolkata has ever experienced!

A change in stance & approach of fashion can be traced some years ago…with the starting of shopping mall culture. We moved over from new market, hati bagan or gariahat market to Shoppers Stop, Pantaloons or Westside in Forum, City center. This change in life style led to the emergence of boutiques of renowned fashion designers like Ritu Beri, Monapali or brand name like Hidesign. We began to shift from roadside shopping to everything-under-one-roof shopping carnival. That time globalization led to the emergence a new stratum of middle class people, who were strongly affected by the growing trend of consumerism. Business folks began to take grip over the virgin fashion market of kolkata.

From the last few years the growing numbers of shopping malls, pubs & lounge bars can be viewed as a silent cataclysm towards modernization. Started by Forum now we have City center, mani square, south city mall in the list, where you can find a new genus of Bengali! The crowd is out & out different from the one we have always imagined about ‘bheto’ Bengali…

Till now our very own designers like Sharbari Dutta, Abhishek Dutta, Sabyasachi Mukherjee had to showcase their designs on national platforms like Lakme India fashion week or Wills fashion week, but now time has come for us to enjoy their creation on the ramp of our very own city! Who knows may be some day we could be compared with Milan or Paris…cheers!!